Is it really possible to escape the crepe?

They used to say 40 is the new 30. But we recently heard 50 is the new 30, and 60 the new 40! Amazingly, despite daily doses of diesel fumes and all sorts of other atmospheric nasties, looking younger than our years is becoming the norm.

Yes, we know what you’re thinking. It’s all down to good genes, surgery and injectables. Trust us, as skincare experts, we can tell you it’s not just that. People are taking better care of themselves. But even so, there are three telltale areas that can give even the freshest-faced over 50s away: the neck, décolletage and hands.

No matter what, nature does its thing

While the skin on these areas is never thick, it gets noticeably thinner and less resilient when we hit middle age and the menopause. It turns out that the drop in oestrogen levels in our bodies triggers a list of skin changes we’d quite frankly rather live without – like loss of supporting fat (which seems to annoyingly reappear round our middles), decreased blood flow and slower cell turnover.

It hardly seems fair, does it? To finally be free of ‘the monthlies’ only to be faced with thinning, sagging and wrinkly skin! So is there anything you can do about it that isn’t toxic and doesn’t involve going under the knife?

Moisturise, moisturise, moisturise

Sounds obvious, but we’re often so focused on our faces that we forget there’s skin below our chins! Even if we moisturise all over on most days, when we’re running late or eager to get on with our to-do lists, we commonly skip our skincare.

If you’ve just admitted to yourself that you’re a bit haphazard with the hand cream and downright neglectful of your neck and décolletage, it’s time to think about ways you can incorporate a twice-daily all-over moisturising routine into your life. The more consistent you are with your moisturisers, the better your skin will be. Fact.

Improve your skin from within

Another side effect of lower oestrogen levels is a drop in collagen and elastin too, which means your skin loses the lovely elastic bounce it once had. But all is not lost. You can trick your skin into producing more collagen and elastin with needling.

We admit it sounds vaguely terrifying, but needling treatments like Dermatude are actually really relaxing. The beautician massages your skin in circular movements using a high-tech needling pen. The tiny micro-sized perforations it creates fool the body into triggering the healing mechanism, which brings fresh supplies of collagen and elastin rushing in to repair the skin.

It’s clever. And the great news is it’s not just for your face. It really works on all those giveaway areas too. Isn’t it good to know you can stop avoiding V-necks and fretting about the backs of your hands? There’s plenty you can do to keep people guessing!

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